– Dorna Sport, SL will officially be named the MotoGP Sports Entertainment Team, introducing a renewed identity aligned with the future direction of the sport.
– The new name reflects the company’s global ambitions and makes MotoGP the world’s leading sports entertainment platform built on world innovation.
Dorna Sports, SL, which has served as the sole commercial and broadcast rights holder of MotoGP since 1992, has today announced that it will be known as MotoGP Sports Entertainment Group, reflecting the company’s continued evolution and continued growth.
The new company name represents a clear vision of the future of MotoGP and the evolution of the sport from a major racing championship to a global sports entertainment platform with international cultural influence and resonance.
The rebranding follows a brand refresh in 2024 and captures the company’s desire to expand beyond traditional motorsport boundaries to complement the show’s pursuit of digital innovation, immersive fan engagement, global storytelling and new forms of entertainment.
MotoGP Sports Entertainment Team CEO Carmelo Izpeleta: “The change of the company’s name is more than a new identity – it is an expression of desire. MotoGP has grown more than just a championship; it has become an international entertainment property that is passionately followed around the world.
“As a MotoGP sports entertainment team, we are building on consistent years of accelerating innovation and global expansion while maintaining the spirit and values that have always defined our sport.”
The transition aligns with long-term strategic initiatives designed to strengthen MotoGP’s reach across continents, broaden its appeal to a younger and more diverse audience, and enhance the fan experience on and off the track.
The team will continue to lead the development of the business, sport and fan engagement of MotoGP, Moto2, Moto3, the Road to MotoGP programs, the World Superbike Championship and the newly created Harley-Davidson Bagger World Cup – strengthening its role as a premier motorsport at every level.
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