Yes, you read that correctly. The new one Honma Beres 10 The line can, if you go up to 5 Stars, run up to 60 grand.
To you, me, and most people we might encounter in the local municipality, that’s an insane amount of money.
However, before we dive into why the Honma Beres line costs upwards of $60,000, I feel compelled to make at least one thing clear.
People who buy a set for $60k do NOT repeat, NO-Paying that kind of money because they believe those clubs will make them play better golf. And they are not buying them because they have more money than brains.
No, someone handing out that kind of cabbage for a full set of 5-star Honma Beres 10 golf clubs is doing so because they can.
And because they they want to.
Hey, man, it’s not my tax bracket, but I don’t judge.
And let’s get one more thing on the table now before I forget: the existence of the new Honma Beres 10 line will not affect what you pay for your golf equipment.
We will elaborate later. First, though, let’s address the obvious.
What the hell makes the Honma Beres 10 worth so much money?
“Worth,” friends, is a loaded term. It is personal and not the same as “value”. So let’s suspend reality for a moment and take a quick dive into what Honma Beres 10 line is all about.
I’m going to share Honma’s words from her press statement, simply because these fingers of mine don’t have that kind of “art”.
“Beres 10 (represents) the highest expression of luxury in golf, where rarity, refinement and performance exist in perfect harmony. Recognized globally as a symbol of prestige, BERES has long been the choice of those who value craftsmanship at the highest level.”
Wait, it gets better.
“The intricate design of the Beres 10 takes inspiration from Edo Kiriko, a traditional Japanese art of glass cutting created in 1864 and designated as Japan’s National Traditional Craft. Edo Kiriko’s disciplined geometry, deep colors, and intricate two-color overlay techniques reflect Honma’s philosophy and technical philosophy.
I’m sure in a country style club where the likes of you and I would never be allowed (unless we’re there to fix the plumbing) a Beres 10 club can touch the dirt. Otherwise, we are talking about collector’s items.
Yes, we are talking about works of art. Credit to Credits, though: Honma packs some important technology into its Beres line.
Honma Beres 10 facts ‘n’ figures
Honma tells us that the Beres 10 line is designed for players who value durability, lightweight power and luxury.
Especially the last one.
In technical terms, Done The line is XXIO’s richer cousin. It’s designed to be extremely lightweight to help players with modest swing speeds get the most out of what they have. The Beres 10 driver, for example, features an ultra-thin, ultra-stiff titanium crown and body, along with a forged cup face and a back weight for a lower CG and more forgiveness. The variable-thickness face features 14 different zones with four different thicknesses, the thinnest of which is only about two millimeters.
The freeways and hybrids feature what Honma calls a 3D L-cup face structure that expands the high-speed zone across the entire face. The irons also feature the 3D L-cup face with a 3D variable thickness face. Honma’s proprietary ARMRQ Flight shaft is made from advanced carbon composites that the company says offer maximum fiber strength and elasticity.
The real draw for Beres, however, is the aesthetics. Granted, the design may appeal to a specific audience, but the line is as much about craftsmanship as it is about advanced materials technology. The patterns you see are all hand-designed and laser-cut, “creating a modern interpretation of glass-cutting techniques.”
According to Honma, they are not just decorative gestures. They are signatures of craftsmanship.
The aesthetics aren’t my particular cup of saki, but it’s easy to appreciate the skill and effort that went into creating it.
Three levels of Honma Beres 10
We cannot forget gold. How can we? Honma Beres 10 is bad with gold.
Beres 10 features three price points. The 3-star line is, if you’ll pardon the expression, more affordable. It features what Honma calls “Champagne Gold” which we assume is gold plated. The most premium 4-star and 5-star lines are bound in solid gold.
Each Star level comes in men’s and women’s models. The Beres 10 3 Star driver costs $1,200 while the 4 Star driver costs $2,000. If you want to go up to 5 Stars, the driver will give you back $5,000.
Fairways follow the same pattern: $800 for 3 stars, $1,500 for 4 stars, and $5,000 for 5 stars. The hybrids, or “Utilities” as Honma calls them, are $600, $1,400, and $5,000, respectively.
The irons, forged from S25C carbon steel, cost $550 each for 3 stars, $1,350 each for 4 stars, and (we’re seeing a trend here) $5,000 each for 5 stars.
So if you’re a baller on a budget, you can build a 3-star set for as little as $8,450. This will get you one driver, two highways, three hybrids and six irons. Bags and hats are extra.
If you’re feeling 5 Star, let me rip, baby. The same configuration will set you back $60,000.
(Additional can and oysters.)
Seriously, who buys these?
The fact that Honma Beres 10 line can go up to 60 grand has no more impact on anyone reading this article than the existence of a Patek Phillipe or Audemars Piguet wristwatch. The existence of the Beres 10 doesn’t mean lower-priced options are being phased out.
We’ve said it a million times before and we’ll say it again. There’s never been a better time to be a bargain-hunting golf shopper. You have access to more awesome products at very affordable prices than ever before. The lesson here is don’t get your knickers in a bunch above the Beres 10 line.
The only reason we wrote this article was to have a little fun. It’s like going to a car show and eyeing a Maserati, McLaren or Rolls-Royce on display. They are fun to watch and people buy them. Those people generally don’t associate with people like me, but there are more of them than we realize.
Honma will sell more of these than you think. The company lists royalty and global icons among its clientele. They are the people who don’t bother to ask what the price is.
They don’t have to.
If you want to learn more about the Beres 10 lineup (if you want to have some fun, I suggest you do), visit www.us.honmagolf.com.
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