White was quick to point out that he doesn’t just look at wins and losses. He views greatness through the lens of a promoter.
“I look at things from a different perspective than most people do because I also look at the business side of it,” White explained.
His top four picks reflect that philosophy:
- Muhammad Ali
- Sugar Ray Robinson
- Floyd Mayweather
- Mike Tyson
The inclusion of Ali and Robinson is hard to argue with, as they represent the gold standard of skill and cultural impact. However, the back half of his list leans heavily toward the “megastar” category.
By placing Floyd Mayweather at number three, White acknowledges the “Money” era and the blueprint for modern sports promotion. Picking Mike Tyson at number four further demonstrates White’s bias towards fighters who have changed the financial trajectory of the sport. While Tyson’s peak was legendary, purists often argue that other fighters have deeper resumes.
The most notable absence on White’s list is Manny Pacquiao. As the only fighter in history to win world titles in eight different weight classes, “Pacman” is a permanent part of the BOK conversation for most fans.
Leaving Pacquiao while including Tyson is sure to turn up the heat. Pacquiao’s longevity and willingness to face elite competition in multiple eras make him a statistical wonder. But because White views these lists through a “business side” lens, Tyson’s raw intimidation factor and Mayweather’s undefeated record seem to carry more weight in his eyes.
It’s not just a fan sharing his favorite fighters. With White consistently hinting at a massive move into boxing, these comments offer a glimpse into what he values. If Zuffa Boxing eventually becomes a reality, White expects to go hunting for the next Tyson or Mayweather, fighters who are as much a brand as a champion.


