The smartwatch market is crowded with high-priced devices that promise elite performance, but Amazfit has built its reputation by offering well-rounded devices that don’t get in the way.
The new one Amazfit Active Max continues this, positioning itself as a powerful yet affordable smartwatch designed for everyone from beginners to seasoned athletes, and anyone looking to make fitness a consistent part of their daily routine in 2026.
Perhaps the most notable feature of the new Active Max is the price. For just £169.00it’s significantly cheaper than its nearest competitor, but it has everything that some watches costing three times the price include.
With its lightweight design, bright, vibrant AMOLED display, extensive activity tracking, and AI-powered workout insights, the Active Max delivers a great blend of usability and performance, especially considering the value it offers compared to more expensive competitors.
Designed for everyday fitness, not just for elite athletes
One of the most appealing aspects of the Amazfit Active Max is how clearly it targets real-world users. Rather than exclusively catering to seasoned athletes, it’s built for people at all stages of their fitness journey. Whether you’re starting a New Year’s resolution, training for your first race, or just trying to stay active and consistent, Active Max feels accessible and non-intimidating. However, despite its ease of use, I found it to deliver everything I’ve come to love from my more expensive devices, whether it’s mapping, recovery tracking or performance monitoring, all right.
The watch supports over 160 sports modes, covering everything from running, cycling and gym workouts to more in-depth activities. Notably, it’s also HYROX-enabled, making it a strong option for those preparing for or participating in hybrid fitness competitions, another feature rarely seen at this price point.
AI-powered learning that’s personalized
Active Max’s standout feature is its AI-powered training plans. These personalized programs adapt to your performance and goals, helping to guide training without overwhelming users with overly technical data. For starters, this means having structure and direction right on your wrist; for more experienced athletes, it offers smarter ways to optimize training and avoid overtraining.
This is complemented by advanced recovery insights that help users understand how their body is responding to training. Instead of tracking activity, the watch provides context, highlighting when it’s time to push harder and when rest might be more beneficial. This focus on recovery is especially valuable for maintaining consistency and preventing burnout, and again is a great feature for beginners as well as giving more experienced athletes a deeper understanding of their recovery.
Bright AMOLED display and lightweight comfort
Visually, Amazfit Active Max impresses with a bright AMOLED display that is easy to read in different lighting conditions. Whether you’re checking stats mid-workout or glancing at notifications throughout the day, the display stays sharp and bright.
The watch’s lightweight, everyday comfort design provides comfort during long wear. It’s thin enough to feel natural on the wrist, while still feeling durable and sporty, making it suitable for workouts, casual errands, and casual wear. This balance of form and function makes it a practical all-day smartwatch, rather than a device you only wear for exercise.
Clear insights that show real progress
Fitness data is only useful if it’s easy to understand, and Amazfit does a strong job here. Active Max provides advanced analytics that clearly show progress over time, helping users see how their fitness is improving. This can be incredibly motivating, especially for those just starting out who want tangible proof that their efforts are paying off.
Combining activity tracking, performance metrics, and recovery data, the watch encourages a more holistic view of health that emphasizes steady improvement rather than simply counting daily steps.
Outstanding value in a competitive market
Perhaps the most compelling reason to consider the Amazfit Active Max is its exceptional value. Many smartwatches with similar features, AMOLED displays, extensive sports tracking, AI training and recovery analytics often come at significantly higher prices. Amazfit continues to challenge that norm by providing a comprehensive feature set at a more affordable price.
For users who want meaningful fitness guidance without committing to a premium ecosystem, Active Max stands out as a smart investment. It offers enough complexity to grow with you as your fitness improves without overwhelming new users or increasing your budget.
The Amazfit Active Max is a well-rounded smartwatch that goes above and beyond. helps people move more, train smarter and stay motivated. With its extensive sports support, AI-driven training plans, recovery insights and bright AMOLED display, it punches well above its weight in terms of features.
For beginners, everyday athletes and anyone planning to make fitness a priority in the new year, Active Max offers an impressive blend of performance, usability and affordability. In a market where finding value is increasingly difficult, Amazfit proves once again that great fitness technology doesn’t have to come at a premium price.
