If imitation is really the sincere form of flattery, then Augusta National should be awakened Thursday morning feeling quite accumulated.
Six years after masters partned with IBM to start “A round in three minutes” – a first of his type technology that joins each shot from the round of a certain player in Augusta National in 180 seconds – PGA Tour stole the idea immediately.
On Thursday, the tour began ”Rounds“A new concept (well, new in tournaments) with short form of content for the tournament that aims to show each single stroke from a set round tour in a few minutes or less. Starting from this open 3m open week and continuing through FedEx Cup’s Play off, the tournament will choose quick versions of some rounds of players that will be divided through NBC, NBC, NBC, NBC Tournament platforms.
In theory, the new platform gives fans a whole new way to prove the action from the country to the PGA Tour Events, another small to visit broadcasts that originated with the “Fan Forward” tour-and accelerated by technology improvements by the tournament partners that led to an increase in cameras.
“With more cameras and broadcasts covering PGA Tour’s tournaments than ever before, ‘Rapid Rounds’ will offer an additional way to fans to watch each car, approach and settle by players displayed on all our media platforms,” said Norb Gambuzzza, media EVP in a release. “‘Rapid Rounds’ offers a quick and simple way for fans to engage with their favorite stars and get excited about the other day’s live coverage.”
But PGA Tour was not the only governing body that tried some new clothes. On Thursday morning, just hours before the tournament platforms were experimenting with quick rounds for the first time, USA experimenting with a new social video, showing footage of the last three holes in an exciting USA new amateur Round of the 64 match in a video on her social sources.
While the video itself was not so far from the USGA traditional traditional footage, its editing structure closely resembled that of some high-profile YouTube golf brands as Good Good Golf. The style, which was first popular about the time when Augusta National experimented with the 3-minute concept in 2019, offers an easy-to-see media format, made for social that has brought amateur players (and amateur artists) for millions of golf fans in the years.
For the new amateur, which does not have a broadcast window like SH.BA or US Women Open (or television audiences to start), the format gives fans an opportunity to enter the last exciting moments of the tournament in their social media deadlines in a way they are already Used to see golf in their deadlines.
The largest strands in both of these social media experiments are the ease of access. If there is an area in which (some) the foundation golf has been slow to advance over the last half, is to understand the success they like short -shaped content creators Well have found with the golf audience. As it turns out, random golf fans I want To get golf content, but they are much better in looking at it when that content reaches them in a passive way. Innovations such as “Rapid Rounds” and USGA tracker videos prove whether the real tournament golf can appeal to the audience when those audiences are not required to watch a slow live action hours on TV. I suspect that USA and PGA Tour will find what masters and Well Already have: the answer is a pronounced yes.
