Arsenal’s women have united with Persil to launch the “Each stain should be part of the game”, a campaign supported by athletes to send the message that no stain should be kept on the way to sports .
Persil has launched the campaign on the back of the best performance and experience in removing the spots, echoing his central belief that “dirt is good.” Persil says stains are not the enemy and each tells a story of determination and hard work.
With the launch of the “Each stain should be part of the game,” Persil now immerses himself in one of the largest taboos that surround female athletes, playing with periods.
Persil has conducted a study with 1,000 adolescents between the ages of 15 and 18 participating in sports activities. The investigation found that more than three -quarters (78%) of girls have stopped playing sports due to their periods, and six of them have done so due to the fears that surround the stains and the leaks.
More than a quarter of the girls involved in the study do not feel comfortable talking openly about their periods, while 56% of the group consider the subject to be too personal. In addition, 76% said they launched sportswear after experiencing a vintage leak, significantly highlighting the sub -education that surrounds the elimination of effective period spots.
For those who remain in the game during these years of development, up to 79% of girls stated that their periods have affected their confidence while playing in sports.
As more and more young girls are leaving sports for fear of vintage leaks and spots, Persil has joined Arsenal In order to create a future where all the spots are proudly brought.
Beth Mead is a leading campaign head of the campaign: “We have all been in this situation, facing -a leak or stain of the period and fearing how others can react. But it is not correct to feel shame on something so normal .
“In football, we bring our spots with pride; they show our commitment and passion for play. This should be the same for all blood stains, regardless of where they come, because they are part of the game.
“We are proud to be part of this campaign and to defend girls who are afraid or shame on blood stains when they play sports. We all deserve to play with confidence and feel how we belong to the game we love.”
Tati Lindberg, CEO of Dirt, is well expressed: “Each stain tells a story of determination. Give it all to the game he loves. For decades, dirt is good / perseve mishap.
“We are proud to train with the arsenal to challenge this double standard that is moving away the young players of sports at a fundamental time for women’s football and women in sports. We believe that everyone should feel Empowering to play, enjoy outside, get it, getting hooked and dirty. “
