James Colgan
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Fox’s Liv’s debut broadcast to 54,000 viewers reported on FS1, and almost half of that on FS2.
Getty Images
How should we see the first set of Liv Golf Fox TV ratings?
Well, it depends on what you think of Liv Golf.
Let’s start with what we know. According to numerous sources and as first reported by Twitter account @Eahclickclackcoverage of Liv riyad’s The last round on FS1 and FS2 withdrew the audience, respectively 54,000 and 31,000 medium viewers. According to the same account on Twitter, coverage of the Saudi Arabia’s opening of Thursday to FS2 attracted 12,000 medium viewers.
If you see LIV as equivalent to PGA Tour, then the first set of viewing data in the Fox League is surprising small. Some welcomed the league deal with Fox Sports as A turning pointusing a new era of tv sustainability and stability and the behavior of the league available to high viewing of the tournament. However, the first database seems to indicate the opposite. Liv’s opening weekend withdrew the smallest US audience than much from last year to CW, and its opening night of 12,000 medium viewers represents the smallest audience for a league broadcast in the record. To introduce those numbers in the context, audiences for WM Phoenix Open to PGA Tour, Open, 2.874 million medium viewers on CBSis approximately 53 times greater than greater Livi number from Riyadh, 54,000 medium viewers. This is not just because it fails to defeat PGA Tour, but it is failing to compete.
The first Fox numbers of Livi (54K in FS1, 31k in FS2) were so small, people are arguing *** Nielsen *** is not a relevant tool for viewing.
The legendary target movement. Stop counting!
(These numbers are for @Eahclickclackwhich has been in cash with TGL/PGAT data.) https://t.co/alsfjotwmj
– James Colgan (@Jamescolgan26) February 12 2025
Not everyone was holding liv for the same expectations, however. Fans of golf with a slightly better understanding of the reality known long before Riyadh 2025 that Liv remains far from watching appointments in the United States – an impossible problem to be fixed on the first league telecasr of the year. While a void of appreciation has left us without concrete data on the viewing of LIV CW, even aggressive ratings had to try to reach 250,000 medium viewers throughout its term with the network. Some of them can be attributed to the slightest popularity of CW as a golf destination, but many can be attributed to Liv. The League has developed an impressive innovative format and broadcast, but it still should not promote sustainable interest from sport fans in the SH.BA
Plus, Liv’s reputation was only half the issue. If you pay attention to sports TV estimates, or you are just a regular sports media consumer, you know that leagues were facing an uphill climb to FS2. The network is the smallest FOX Sports offer and regularly struggles to attract audiences larger than 10,000 medium viewers. WHEREAS OTHER USEFUL Direct programming has provided more than 100,000 medieval viewers on FS2, it seemed unreasonable that an audience similarly to be awarded for the first broadcast of Livi’s first Fox.
If anything, the first set of Liv TV ratings helped to strengthen a key point in relation to the Upsart League: its audience in the Fox era will be highly dependent on the home network. Teleks in FS2 are likely to count in tens of thousands, with some ventures as low as four digits. Teleks in FS1 will account for tens of thousands high in hundreds of thousands of low, and FOX telekastrat will account for hundreds of up to millions.
If you are liv, the good news is that a week was never your food. It is a challenge to condition viewers to be allocated to a new network, especially when you are broadcasting in the middle of the cable. The link still has several weeks to increase estimates, including an expected performance of strong evaluations this Weekend by Adelaide, Australia. If Liv Air for the audience similarly small within a few weeks in the “Big Fox”-the flow of airless transmission-then the conversation will be moved, but not yet.
Liv is not giving blocking numbers, and can never give PGA caliber numbers, but it is not right to call the experiment a total failure after just one week. Fox Sports is, in general, a more popular route to a sports league than CW-and Livi’s few Livi broadcasts in “Big Fox” in 2025 can make the whole experience worth a new league trying to win a foundation with an unhappy golf audience.
The question, for Liv and for everyone else, has to do with expectations. After the first week at Fox Sports, it may be better to keep them reasonable.
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James Colgan
Golfit.com editor
James Colan is a news editor of news and features in Golf, writing stories on the website and magazine. He manages the hot germ, golf media vertical and uses his experience on camera across brand platforms. Before entering Golf, James graduated from Siracuse University, during which time he was a caddy scholarship receiver (and Astuta Looper) in Long Island, where he is. He can be reached on James.colgan@golf.com.