Jack Hirsch
Jack Hirsh/GOLF
When Titleist started is GT driver line AND free way in August, a replacement for the ultra-light and high-end TSR1 product line was missing.
But now Titleist is ready to pull the lid on the GT1 line of fairway drivers and woods, which is better optimized for the player who needs a light profile and high launch.
Here are three things to know about the Titleist GT1 driver and the fairway woods it’s available for pre-order at Fairway Jockey starting February 4th.
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1. Using GT woods technology to optimize for slower swingers
The Titleist GT1 line of metal woods enters what is becoming an increasingly crowded space with OEMs realizing there is a market for ultra-light, high-release drivers. Titleist has been in the category since TS1 driver in 2019but Titleist Director of Metalwood Product Development Stephanie Luttrell said her team really took a hard look at what the “1” player needed in their metalwoods.
“We started by using our global network of fitment specialists to understand what would really improve performance for GT1 players,” said Luttrell. “The resounding feedback we heard across the board for driver, fairways and hybrids is that anything we can do to increase launch will help this player improve their overall trajectory, consistency and distance.
“Making the line launch higher while maintaining optimal spin rates will really benefit both the moderate speed player and the player who is naturally low spin.”
It results in one of the biggest leaps in technology from GT2, 3 and 4 drivers – Seamless thermoforming crownmade by one Proprietary Matrix Polymer (PMP) — helped designers lower the center of gravity (CG) to boost takeoff.
With the weight properly distributed – the GT1 has the deepest CG in the entire GT family – the shape was also refined to make it more aerodynamic, helping the player with slow to medium club speeds swing it faster.
Speed ring AND VFT (Variable Face Thickness) technology. from the initial GT drivers was also optimized for the GT1 chassis to bring consistent ball speeds across the face.
With that deep CG, the GT1 allows players to flatten the face more easily, which makes it a bit more biased towards the draw when compared to other GT models.
Custom GT1 title driver
$649
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2. Specific standard option
Luttrell described the GT1 as the playbook of the GT family, giving fitters another tool to find a player the right driver.
And while the GT1 is supposed to be the ultra-lightweight model in the family with an 8-gram lighter head and 20-gram lighter shaft, there are players who can use the starting power from the GT1 with a standard weight build.
Luttrell, a former college player, said she falls into that category.
“I add a lot of dynamic loft, so I don’t generate a lot of spin,” she said. “Product 1 is a great product for me, but I can play it in a heavier weight setup.”
For the first time, the GT1 will be offered with a 15 gram rear weight (6 grams heavier than standard) and standard weight axles and grips.
GT1 woods and hybrids will also be offered in a similar standard spec option to enhance fitment options across the line.
Fairway Wood Custom GT1 Title
$399
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3. More adjustable and versatile forests
The freeway GT1 is the largest profile in the GT lineup at 180cc, while also featuring the shallowest face height to help players get the ball off the fairway.
But new this year are adjustable front and rear weights to dial in the CG location. This has opened up a whole new realm of possibilities for GT1 freeway woods.
“When we were first developing the shape, one of the collaborative events that happens is that we’re constantly in a feedback loop with our tour team, and (Title Director of Player Promotion) JJ Van Wezenbeeck saw the shape and said , ‘I can use this in the tournament,’” Luttrell said. “And so our move to introduce CG adjustment fore and aft really just opens up consideration for a player who maybe doesn’t need it because of the increased spin and launch, but needs it because of the look. overall and the track and how it interacts with the terrain.
“We know we have the ability to load the heavyweight up front and meet that performance need.”
Titleist did consumer testing on the adjustable weight system and found that 60 percent of players preferred the heavier weight in the back, while 40 percent liked it in the front, proving the significant difference the change can make.
Price and availability
The GT1 driver and fairway woods will be available for pre-sale launch February 4 and will be available for purchase at golf shops and retailers beginning February 21.
The GT1 Driver will cost $649 while the GT1 will cost $399 and can be pre-ordered at Fairway Jockey.
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Jack Hirsch
Editor of Golf.com
Jack Hirsh is the Equipment Editor at GOLF. A native of Pennsylvania, Jack is a 2020 graduate of Penn State University, earning degrees in broadcast journalism and political science. He was captain of his high school golf team and recently returned to the program to serve as head coach. Jack also *tries* to remain competitive in the local amateurs. Prior to joining GOLF, Jack spent two years working at a television station in Bend, Oregon, primarily as a multimedia journalist/reporter, but also producing, anchoring and even presenting the weather. He can be reached at jack.hirsh@golf.com.