Jack Hirsch
Jack Hirsh/GOLF
For TaylorMade’s fourth generation of carbon-faced drivers – Qi35 family of drivers — the company has taken a three-pronged approach.
The name Qi35 derives from the research on inertia (Qi) TaylorMade began last year with The Qi10 familywhile “35” comes from THREE the pillars of form, function and fit, and five different heads that TaylorMade can use to fit golfers into the perfect drivers for their games.
Here are 6 things you need to know about the TaylorMade Qi35 drivers, which are now available for pre-order.
1. Shape: Inspiration from airplanes and sports cars
To define the design of the Qi35 drivers, TaylorMade designers began with what is called a “mood board” of images they wanted to shape the look of the new line. For Qi35, the mood board included an F-22 Fighter Jet, an exotic yacht, a Lamborghini, and several examples of “point to” features—that is, graphics that lead viewers’ eyes in a purposeful direction.
All these ideas culminated in specific features of the Qi35 drivers.
One of those key ideas from the mood board was to showcase materials to draw the golfer into the product, such as the visible chrome gray carbon that TaylorMade is using for the first time in the Infinity Carbon Crown. Steel, aluminum, tungsten and titanium are also all visible throughout the club head.
All items on the mood board are designed to run fast, so the designers wanted the Qi35 drivers to look fast as well.
You’ll also notice subtle green graphics and other features that direct users to driver-specific features like the SpeedPocket and TAS weight ports.
2. Function: All about balance
Each driver shaft, when unscrewed from the shaft, will be perfectly balanced at a single point on the face, TaylorMade says. This point is known as the projection of the center of gravity (CG), or the point where the center of gravity points to the face.
The lower that balance point, the less chance that lower face shots will balloon the numbers.
Typically, when creating a driver, designers must choose between pulling the CG toward the back of the head to increase forgiveness and raising the CG projection or moving the center of gravity forward to increase speed and lower the CG projection.
But thanks to TaylorMade’s fourth-generation Carbonwood technology and new chrome carbon crown, the Qi35 drivers have reduced CG AND CG projection, which means you can get consistent ball speeds and spin numbers from more spots on the face. In other words, TaylorMade has built drivers that have pulled CGs for inertia, but are also lower to increase speed.
“Every golfer needs as much forgiveness as possible, but we know that everyone has different launch conditions,” said Andrew Oldknow, TaylorMade’s director of product creation for ironwoods. “We want to make sure that we have a product line where we’re not only going to fit golfers, but we’re also trying to lower the center of gravity of the product as well. In the past, we’ve always seen forgiveness and speed as opposing forces, and you have to compromise between the two.
“We now have products that launch higher with less roll across larger areas of the face. We are unlocking more potential for every golfer while still having high performance and high forgiveness products at the same time.”
3. Fit: New approach to personalization
TaylorMade is taking a new approach to ensuring all golfers are fit for their drivers, and it starts with clubs using partners to allow players to test new drivers.
While there are four different driver models, the “5” in Qi35 is derived from a the fifth head option, which is the Qi35 SelectFit heads. These are not heads that will be available to consumers, but rather heads for club fitters that will have reflective markers built into the club face to allow the Foresight GCQuad and Quad Max launch monitors to accurately track the club through movement.
“We want to give every assembler out there more information to deliver better results for the assemblers,” Oldknow said.
TaylorMade has also provided Trackman with the exact measurements of each Qi35 model for more accurate face impact and club delivery data.
But the focus on adaptation doesn’t stop at data capture. TaylorMade has built into its proprietary fitting software an algorithm that can recommend shafts to a player based on the head distribution characteristics obtained from SelectFit heads.
4. Bye-bye, sliding weight
A staple in every TaylorMade low-spin driver since 2014 but one has been a sliding weight in the sole to move the center either left-right or front-back.
With the Qi35 LS, the sliding weight is replaced by three weight ports at the rear and front-left and front-right of the sole called the Trajectory Adjustment System (TAS).
“Because we’re not using a sliding system, we actually move that weight farther, so you’re going to see bigger differences between the weights in motion,” Oldknow said. “Which means fitters can fit you faster.”
The TAS system also comes to the base model for the first time offering two weights (13g and 3g standard) that can be placed on the front or back to alter the flight of the ball.
5. Four models
With the Qi35, TaylorMade is now offering four different heads that golfers can choose from, with the fifth head being called the Select Fit.
Starting with Qi35the flagship model driver now has over 9,000 MOI thanks to TaylorMade’s decision to change the shape of the driver to look more like its “Max” driver. The overall length of the head was extended by 8mm from back to front and the weight was repositioned to make their most stable flagship model ever. The Qi35 also features front and rear TAS weight ports, to move the CG down front to increase speed or keep it in the rear to take advantage of that 9K forgiveness.
of Qi35 LS it’s again the most compact Tour-level driver and is the most adjustable club in the lineup thanks to three TAS weight ports (13g, 3g and standard 3g). When the 13g is moved to the front toe position, it creates the lowest CG projection of the entire Qi35 driver array and, for the first time, is actually lower than the center of the face.
Qi35 Max is the high forgiveness model and still hits the USGA legal limit of 10K. A new 34 gram inertia generator repositions weight back and deep into the head, which helped reduce CG projection to just 2.9mm above the center of the face.
Finally, with him Qi35 Max LiteTaylorMade is entering the growing ultralight category for players who need help building speed. This driver will also be available in a women’s specification and is 35 grams lighter than the Qi35 Max and is paired with an ultra-light shaft and handle.
6. Price and Availability
Jack Hirsch
Editor of Golf.com
Jack Hirsh is the Equipment Editor at GOLF. A native of Pennsylvania, Jack is a 2020 graduate of Penn State University, earning degrees in broadcast journalism and political science. He was captain of his high school golf team and recently returned to the program to serve as head coach. Jack also *tries* to remain competitive in the local amateurs. Prior to joining GOLF, Jack spent two years working at a television station in Bend, Oregon, primarily as a multimedia journalist/reporter, but also producing, anchoring and even presenting the weather. He can be reached at jack.hirsh@golf.com.