Kevin Cunningham
Courtesy of Reebok
Reebok is getting back into the golf game, and they’ve chosen the player who is arguably the face of modern golf to be the face of their new golf products: Bryson DeChambeau.
On Friday, Reebok announced it had signed DeChambeau and his LIV Golf team, the Crushers GC, to a long-term partnership to promote the brand’s new golf apparel and footwear.
One of Reebok Golf’s first new products will be a golf shoe called the Nano Golf. The new shoe is slated to hit the market in March 2025, and DeChambeau is expected to tease the release of the Nano Golf during LIV-PGA Tour Showdown Match on Dec. 17 in Shadow Creek.
To announce the partnership, Reebok released a video on social media that shows DeChambeau from the side driving golf balls through a white cardboard wall in front of him. After some driving, the camera pans to Bryson’s back and reveals the Reebok logo design cut through the cardboard.
DeChambeau, who captured his second US Open title this year with a thrilling win at Pinehurst no. 2, and his Crushers GC team is expected to be fully equipped with Reebok apparel and footwear when the LIV 2025 season begins.
In a press release about the announcement, DeChambeau wrote about the new partnership.
“I’m proud to partner with Reebok to bring the brand back to golf. When looking for a partner for Crushers GC, we wanted to find a brand that aligned with our vision for the future of golf and has the ability to increase the visibility of the game around the world, and Reebok was the perfect fit,” said DeChambeau. “With a great legacy in disrupting sports culture, I’m excited to see what we can do together to take the sport of golf to new heights.”
of 2025 LIFE Golf Season begins in early February in Saudi Arabia.
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Kevin Cunningham
Editor of Golf.com
As managing producer for GOLF.com, Cunningham edits, writes and publishes stories on GOLF.com and manages the brand’s e-newsletters, which reach more than 1.4 million subscribers each month. A former two-time intern, he also helps make GOLF.com sound outside of the stories and service content provided by our reporters and writers, and works with the technology team on developing new products and innovative ways to deliver engaging engagement. site for our audience.