The Indian Premier League (IPL) It made cricket a global spectacle by combining sport with entertainment. This is at the heart of the revolution Lalit ModiThe architect of the IPL recently shared his thoughts on its inception and the pivotal role it plays. Shah Rukh Khan co-owner Kolkata Knight Riders (KKR).
Lalit Modi’s expose of Shah Rukh Khan’s first choice
In a candid interview with Raj Shamani, Modi recounted the early days of the IPL, which began in 2008. He revealed that KKR was not SRK’s first choice; instead, he aimed to acquire first Mumbai Indians (MI). However, it belongs to MI Mukesh AmbaniSRK agreed with KKR investing around INR 570 crore along with his friend Juhi Chawla. This decision would be significant for both the franchise and the league itself.
“His first choice was Mumbai, but Mukesh Ambani accepted it. Kolkata was his last choice. But Shahrukh’s real contribution was to make cricket fun. It brought women and children into the stadiums, which was essential to the success of the IPL. So we had music, parties and a festival-like atmosphere – he made it an event for everyone.” Lait Modi said.
Also READ: From Eoin Morgan to Suresh Raina: Here’s the complete list of cricket experts for the IPL 2025 mega auction
Modi describes SRK as pillar of IPL
Describing SRK as a “pillar” of the IPL, Modi highlighted his impact on making cricket more accessible to women and children.
“Bollywood and cricket are sold in this country. I have always been partial to glamour. Shah Rukh Khan went to school with me; we are schoolmates. When I approached him about cricket, I didn’t know much about it myself, but I told him, ‘I just want you to be a part of it.’ He was the number one pillar for the IPL.” he added, highlighting how SRK’s star power has brought a new demographic to stadiums. His presence not only attracted fans but also turned the IPL into a cultural phenomenon, turning it into an entertainment extravaganza filled with music and festivities.
Modi recalled their school friendship and how he approached SRK without knowing much about cricket. He just wanted her to be a part of this new venture.
“He bid for a team even though he knew nothing about cricket” Modi remarked that it shows SRK’s leap of faith in the world of sports ownership.
The influence of celebrity culture
The combination of Bollywood and cricket was crucial in shaping the identity of the IPL. At first, celebrities were paid to participate in matches; but SRK’s presence changed that dynamic. In the second season, the stars like it Deepika Padukone and Akshay Kumar they were looking for invitations on their own. This change highlighted that SRK’s participation not only attracted the crowd but also set a precedent for celebrities to take up the sport.
