8AM Golf – Holding company based in Scottsdale, Ariz. with more than a dozen golf-related brands in its portfolio, including GOLF.com, Miura and True Spec — announced Wednesday that it has taken a significant equity stake in the high-performance footwear brand. PAYNTR Golf.
PAYNTR launched its first pair of shoes in 2021 and is among the fastest growing shoe brands in the game. On the PGA Tour, PAYNTR shoes are worn by Jason Day (who is an equity member), Min Woo Lee, Sam Burns and Isaiah Salinda. Justin Rose earned his 13th PGA Tour victory at the Farmers Insurance Open last week wearing PAYNTR and is among a contingent of PGA Tour, LPGA and PGA Tour Champions players who wear PAYNTR by choice.
“PAYNTR Golf represents everything we look for in a modern golf brand, with its authentic innovation, clear performance benefit and an experienced leadership team deeply rooted in the science of the game.” 08:00 Golf CEO and President Hoyt McGarity said in a release. “Their commitment to building products around the biomechanics of the golf swing, combined with their impressive retail and Tour appeal, makes PAYNTR Golf a natural fit within the 8am portfolio.
PAYNTR Jason Day Eighty Seven SC (Men’s)
In collaboration with Jason Day, our newest model, the Eighty Seven SC, has arrived! CLARINO Trivela™️ microfiber upper provides lightweight support and flexibility Full WATERPROOF + breathable membrane fused to liner and sealed with bottom gasket. ARIAPRENE® tongue and boot provide supreme foot closure to ensure maximum stability and lightweight, breathable support. The TPU outsole, with the Fast Twist insertion system, provides traction in three dimensions for the life of the shoe. The PMXNitro+ Footbed provides responsive lightweight protection for the life of the shoe. PMXNitro+ Midsole provides maximum energy return and ultimate underfoot support. The CARBITEX GearFlex™️ drive plate allows players to more effectively utilize ground reaction forces. Almost sold out! See Match Day SC for a comparable model.
$220.00 from Fairway Jockey
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Every PAYNTR shoe features an ultimate pusher plate to help golfers harness ground reaction forces to bring more speed and power to the ball during the downswing. The company was co-founded by Mike Forsey and Michael Glancy, who together have more than 50 years of experience in the golf shoe business, having worked at the powerhouses of Nike, Reebok, Under Armor and FootJoy.
“At its core, PAYNTR Golf was founded to challenge convention by creating shoes that truly improve the way golfers move, generate power and perform on the course,” Forsey said in the release. “Partnering with Golf 8AM is a powerful validation of this mission. Their deep understanding of the golf ecosystem, from media and entertainment to equipment and assembly, makes them an ideal strategic partner as we continue to expand our footprint globally and invest in innovation.”
You can shop the PAYNTR Golf Shoe Collection at Fairway Jockey by by clicking here.
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Kindly
Editor of Golf.com
As a four-year member of Columbia’s inaugural women’s varsity player class, Jessica can blow away anyone in the masthead. She can also drive them to the office, where she is primarily responsible for producing print and online features, as well as overseeing large special projects such as GOLF.com.

