40-50 million viewers lost: How Turki Al-Sheikh fed the Canelo-Paul event

Turki al-Sheikh missed an excellent opportunity to set up what he calls “The great struggle‘Between Canelo Alvarez and Terence Crawford in September by choosing not to pursue the Jake Paul collision for May 3.

As Chris Mannix pointed out, Canelo would have been seen against Paul through 40-50 million viewers on Netflix, and many of them would have become fans of Alvarez. They would be interested in watching Turki’s “big fight” between Canelo and Crawford on September 13 in their Riyadh season.

In addition, Jake has 28.7 million Instagram followers and 20.9 million YouTube signals, such a fight between him and Canelo must be advertised. It will probably make a profit instead of Canelo’s May 3rd match against William Scull losing money on Dazn. In addition, the PPV buys Canelo’s fight against 37-year-old Crawford better numbers.

The lost chance

In an interview with ESPN, Turki felt that the Canelo-Paul battle would not help set up the Crawford match. How can he be so wrong? Does Turki Canelo think against William Scull is the perfect setup for Crawford? If the battle is seen by fewer viewers than the Jake Paul collision, how does it help to help his ‘big struggle’? Is he intentionally blunt?

There will be very little interest from fans in Canelo-Scull. It is not even at the level of Canelo’s maladjustment against Edgar Berlanga in September. It is a useless struggle that does nothing for Canelo and does not help set the circus fight against Crawford.

“Although the Canelo-Jake Paul battle doesn’t happen now, I wouldn’t exclude it in the future,” Chris Mannix says on his Youtube Channel, discusses the likelihood that Canelo Alvarez prefers to fight Jake Paul in the future. “It is clear that in Canelo’s mind to wage this battle.

“He said he wanted to fight for a few more years. Jake Paul is only 28 years old. If Jake Paul is in boxing in two years, they will fight. If Canelo is still a top level, at least in terms of marketability, I still believe he is, it is inevitable that we get Canelo against Jake Paul. Whether you like it or not, it’s going to happen. ‘

“Edgar Berlanga cuts corners. He didn’t fight anyone. His best victory was against a man named Padraig McCrory, and he liquidated with the Canelo Alvarez fight. Jake Paul cut a massive angle. He cut the line in a big, big way, but fighters cut the line all the time. Most fighters are not Marvin Hagler. “

Short -sighted?

Canelo against Paul will certainly happen because there is too much money in that game, and it helps his career. William Scull does not help Canelo, nor the fight against Bruno or Jermall Charlo. A Rematch with Dmitri Biscvol won’t create much interest. Biblical is not popular worldwide and certainly not in the US, his fighting style is boring, and he has nothing to say in interviews. No charisma. None of the fighters driven as guys that Turki plans to fit against Canelo is popular, not even Crawford. He is not popular outside Omaha, Nebraska.

“All fighters try to get the kind of popularity Jake Paul has,” Mannix said. ‘Turki al-Sheikh should have embraced this Jake Paul battle Because there was no chance that Canelo could lose. Canelo beat Jake Paul every day of the week and twice on Sundays. This is a fact. It is a fight that would be watched by many people. “

Turki had to embrace the Jake Paul battle because of the large number of people who would see it, who became Canelo’s fan. If Turki wants a large number of people to watch Canelo fight against Crawford, he would have been the way he was fighting, the way to do it.

“At Netflix you would probably get 40, 50 million eyeballs that look at the fight,” Mannix said. ‘It cultivates the Canelo brand. Somehow it cultivates the Canelo brand. It increases visibility, and if Canelo fights against Jake Paul for many eyeballs, some of the eyeballs will want to watch Terence in September. They may want to see in Riyadh in Riyadh in February or October.

“We are not talking about opponents who will move the needle in May,” Mannix said. The man who will fight Canelo in May is William Scull, which is a complete unknown. Canelo against Scull will not attract much interest from fans.